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UK-Essex: Advertising services.
Section I: Contracting Authority
I.1) Name and addresses
Basildon Borough Council
The Basildon Centre, St Martin's Square, Basildon, Essex, SS14 1DL, United Kingdom
Tel. +44 1268206702, Email:
Contact: Karen Perry
Main Address:
I.2) Joint procurement
The contract involves joint procurement: No.
In the case of joint procurement involving different countries, state applicable national procurement law: Not provided
The contract is awarded by a central purchasing body: No.
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from: the abovementioned address
Tenders or requests to participate must be sent electronically via to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services

Section II: Object
II.1) Scope of the procurement
II.1.1) Title: Advertising Sales Services
Reference Number: CP-2017-0273
II.1.2) Main CPV Code:
79341000 - Advertising services.

II.1.3) Type of contract: SERVICES
II.1.4) Short description: Basildon Borough Council is refreshing its quarterly residents┐ publication; moving from a newspaper style of publication to a magazine format
The Councils┐ current residents┐ publication; The Borough Diary is distributed to 75,000 households with the remainder made available in the Basildon Centre and libraries
Currently, 78,000 copies are printed by an external print management agency,
Editorial content and design is produced in-house
Distribution is contracted to an external distribution agency
We are looking for a company to take over selling the advertising space within the magazine.
II.1.5) Estimated total value:
Value excluding VAT: 50,000
Currency: GBP
II.1.6) Information about lots:
This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV codes:
Not Provided
II.2.3) Place of performance:

II.2.4) Description of procurement: Basildon Borough Council is reformatting its quarterly residents┐ publication, The Borough Diary, from currently a newspaper style, into a magazine format. It is produced four times a year and distributed door to door across the borough ┐ to approximately 78,000 households. 83,000 copies are produced with the remainder made available in the Basildon Centre and libraries. Editorial content and design for the newspaper is produced in-house and distribution and print is contracted to external suppliers.

Through the residents┐ publication the council seeks to deliver information about council services, promote things to do and places to go in the borough, help people get a better understanding about how their council tax is spent and how their borough is changing, how they can get involved in improving their area and to showcase positive aspects of the borough and its communities. We envisage a 32-page publication, produced in the same numbers and to continue door-to-door distribution.

In order to fund this change of format and to continue offering value to council taxpayers, Basildon Borough Council is seeking to appoint an advertising sales agency, to generate revenue by selling up to 10 pages of each quarterly magazine to advertisers in each publication. The successful agency will be responsible for generating advertising leads and making sales on behalf of the council and will need to communicate clearly to all those involved. It is vital for the agency to understand the needs of the council and potential clients, through liaising closely with them, on a regular basis. You'll also manage administrative work to ensure that artwork is supplied in the appropriate format to the Editor of the council magazine, to ensure that advertising projects are completed on time and on budget.
II.2.5) Award criteria:
Criteria below
Quality criterion - Name: Company Experiance / Weighting: 20
Quality criterion - Name: Professionalism / Weighting: 20
Quality criterion - Name: Sales Experience / Weighting: 20

Cost criterion - Name: Pricing Scenario / Weighting: 40

II.2.6) Estimated value:
Value excluding VAT: 50,000
Currency: GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Start: 05/03/2018 / End: 05/03/2021
This contract is subject to renewal: Yes
Description of renewals: The contract is for three years . There will be break clauses in the contract at 6 months, 12 months and 18 months.

II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: Not provided

Section III: Legal, Economic, Financial And Technical Information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
Not Provided
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.5) Information about reserved contracts (if applicable)
The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No
The execution of the contract is restricted to the framework of sheltered employment programmes: No

III.2) Conditions related to the contract
III.2.1) Information about a particular profession
Reference to the relevant law, regulation or administrative provision:
Not Provided
III.2.2) Contract performance conditions
For each residents┐ magazine, to fill up to 10 pages with external advertising, working towards generating revenue for the Council
Effectively manage the advertising sales relationship between the client and the Council, ensuring that advertising projects are completed on time and on budget per quarterly edition
Provide regular, informative updates with regards to progress of sales, at a minimum of 14 days prior to the distribution date of the residents magazine
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No

Section IV: Procedure
IV.1) Description OPEN
IV.1.1) Type of procedure: Open

IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement - NO
In the case of framework agreements justification for any duration exceeding 4 years: Not Provided

IV.1.6) Information about electronic auction:
An electronic auction will be used: No
Additional information about electronic auction: Not provided
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure:
Notice number in the OJ S: Not provided
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 05/02/2018 Time: 17:00

IV.2.4) Languages in which tenders or requests to participate may be submitted: English,
IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
Duration in month(s): 3

IV.2.7) Conditions for opening of tenders:
Date: 06/02/2018
Time: 12:00
The Basildon Centre

Section VI: Complementary Information
VI.1) Information about recurrence
This is a recurrent procurement: No
Estimated timing for further notices to be published: Not provided
VI.2) Information about electronic workflows
Electronic ordering will be used No
Electronic invoicing will be accepted No
Electronic payment will be used No
VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:

To respond to this opportunity, please click here:
VI.4) Procedures for review
VI.4.1) Review body:
Basildon District Council
The Basildon Centre, Basildon, SS14 1DL, United Kingdom
Tel. +44 1268533333
VI.4.2) Body responsible for mediation procedures:
Not provided
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Not Provided
VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
VI.5) Date Of Dispatch Of This Notice: 05/01/2018

Annex A

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